Monday, March 14, 2011

To Unilever: Stop teaching bad manners to our children


What in the world is Unilever trying to teach children in Pakistan? If anyone has seen the new Surf Excel advertisement, they would know what I am talking about. And for those who haven't. it shows a group of children wearing school uniforms trying to have some fun in the rain -- which is fine, but these children are shown having fun while lowering their pants and jumping around in the water. I am no prude and this isn't an issue of morality or anything, but rather propriety. Is the message that Unilever is sending children, and indirectly their parents, that it is okay to run around in the rain with your pants lowered and exposing your underwear?

Seriously, would Ehsan Malik want his own children to behave in this manner? One would have expected slightly better from a company that calls itself the largest multinational in the so-called FMCG (fast-moving consumer goods)and which in 2010 earned an after-tax profit of over Rs3.2 billion

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