Yes you read that right -- Star Plus, the Indian television channel otherwise banned in Pakistan, but presumably available in most parts of the country, is the most-watched channel on cable television. In fact, it leads the next most-watched channel, Geo News, by such a wide margin that more people watch Star Plus than the next four channels on the ratings list. Not only that, the top five also includes two other banned Indian channels, Sony and Colors. Lest people be suspicious of where I'm getting all this from, this is in fact in the public realm, thanks to brandsynario.com, a Pakistani marketing and advertising website, which has posted the results of an exhaustive survey by Media Logic detailing the viewing habits of Pakistanis for 2010. Media Logic is incidentally the same company that does market research and ratings for the industry and hence its findings are normally taken at face value and accepted by all the channels. There are two ratings lists that are of interest. The...
Wouldn't the best thing be to have a conversation with the writer about the difference of opinion, etc. prior to going into print? Assuming that most people are rational, shouldn't that lead to an agreement beforehand?
ReplyDeleteyes -- but sometimes this cannot be done -- mostly because the most contentious cuts are done when they have to be made on the page -- there really is little time then to contact the writer -- because of the deadline
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