Yes you read that right -- Star Plus, the Indian television channel otherwise banned in Pakistan, but presumably available in most parts of the country, is the most-watched channel on cable television. In fact, it leads the next most-watched channel, Geo News, by such a wide margin that more people watch Star Plus than the next four channels on the ratings list. Not only that, the top five also includes two other banned Indian channels, Sony and Colors. Lest people be suspicious of where I'm getting all this from, this is in fact in the public realm, thanks to brandsynario.com, a Pakistani marketing and advertising website, which has posted the results of an exhaustive survey by Media Logic detailing the viewing habits of Pakistanis for 2010. Media Logic is incidentally the same company that does market research and ratings for the industry and hence its findings are normally taken at face value and accepted by all the channels. There are two ratings lists that are of interest. The...
And what a wonderfully written piece with every paragraph starting with his name. Who would read beyond the first couple of sentences. Complete no no. How do they manage?
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